Facebook is really gaining steam, which is nice, because its totally open source and allows developers to try new apps out, unlike my space.
Isn't that what you want in a community, people who are freely able to develop and try out what they want? And if it works (that is, if the community adopt it and proves it works) they might even be able to sell their idea!
The vp of media sales there says
"Don't scream from the sidelines, be inclusive," he advised. The model that works in social media, he said is to create involvement, find passionate consumers, build a trusted referral network, go viral and discover. "Always build in a reason to share because that's what they do here," he added. "It becomes huge for you."
(full article http://adage.com/digital/article?article_id=119811 )
The new adage is ROI - return on INVOLVEMENT, not investment; meaning, the more involved people are, the greater return.
Sounds good, at least in theory. I've heard it over and over from new ad age gurus, and it does seem that companies are beginning to believe it as well - learned through the pains of their failures.
